London’s new denim emporium

Fashionably located on London’s Draycott Avenue, the Donna Ida Denim Emporium is bound to become the centre of all jeans-lovers' universe. Created by self-confessed denim-addict Donna Thornton, whose love of jeans has led her to source all the best fits and styles from across the globe, the boutique carries all the hottest denim labels – including celebrity favourites like True Religion, Cheap Monday, Sass and Bide, J Brand, and Paper Denim & Cloth.

Further proving her understanding of the difficulties of picking out the ultimate pair of jeans, Thornton also has a fabulously personalised ‘To Your Door’ service allowing you and your friends to have a saliva-inducing selection of to-die-for brands brought to your home (in Central London only) for you to try on in comfort and with specialist expert advice. The icing on the denim cake will be the mail order service coming in December, allowing customers outside London to pick up the latest in denim’s elite lines.

Donna Ida, 106 Draycott Avenue, London