The Soho Hotel London

Set to follow their previous London hotel successes, Tim and Kit Kemp have finished a new project: The Soho Hotel. The first "deluxe hotel" in the Soho district of central London, the property was created on the site of a former multi-story car park between Dean and Wardour Streets. Following the site's demolition, fresh construction was undertaken and an entirely new hotel building, architecturally sympathetic to the original red-brick structure, has replaced it. The Soho Hotel has 85 guestrooms and suites, as well as eight private apartments with separate entrances, two drawing rooms, a Bar & Restaurant, two screening rooms, three private dining rooms and a fully-equipped gym. Interiors reflect Kit Kemp's signature modern English style, featuring solid granite and oak bathrooms. British art also plays a vital role in the interior design - look out for a ten-foot-tall Botero sculpture in the lobby.

A style feast awaits you: Following in the footsteps of their previous London hotel successes, The Soho Hotel is the largest and most recent project of hoteliers Tim and Kit Kemp. The first deluxe hotel in the bustling borough of London’s Soho was created on the site of a former multi-storey car park. The hotel was built from scratch, yet still respects the original red brick structure. This shrine to eclecticism boasts unusually large rooms of which some feature floor-to-ceiling warehouse-style windows. All 91 guestrooms have been lovingly designed and furnished by Kit Kemp. She does not approach a design with a fixed idea in her mind, but rather creates her look very hands-on by mixing, matching and experimentation.

Her contemporary British style is firmly founded on using top-notch furnishings and materials in artful combination with a plethora of style, colour and pattern. Kemp’s private art collection also enriches the personal flavour of the guestrooms and public spaces. It’s hard to miss the impressive 10-foot-tall Botero sculpture in the lobby, or the mural, which adorns the hotel’s Refuel Bar & Restaurant. The mural was commissioned to illustrate the automotive origins of the site.